General Project is a company specialised in the design and construction of innovative solutions and technological products dedicated to face and body beauty care.

For more than 20 years a close-knit team of experts and professionals have been seeking the most advanced methodologies to create easy-to-use and high-performance machines that utilize fully-developed technologies - ultrasound, laser, pulsed light, dermabrasion, massage systems - to correct skin imperfections and diseases of various nature.
The machines are manufactured in compliance with the stringent European, American and Asian regulations and guarantee maximum safety and efficiency.

General Project, situated in the charming hills of Florentine Chianti, has set itself the mission of pursuing well-being in each of its facets and manifestations in the conviction that high-level and highly reliable machines can contribute to concrete personal projects oriented towards achieving a harmonious psychophysical state.
Balance, gratification and satisfaction: life is good as long as you choose the right ingredients.